Firearm Supplier Content Strategy - NorthLake Web Design and SEO for Firearms & Gunstores

05 November 2021

Work Detail Page RK Guns

We Help Firearm Suppliers with Quality and Engaging Content Creation

Northlake Digital content professional generated high-quality and optimized content for the website of firearm manufacturers and gunstores.

The Problem

The clientis a leading online supplier of firearms in the region. The client already had the website but needed to improve its content with the relevant keywords to achieve better search engine ranking.

Solution/ Recommendation

After the client finally decided to work with us, we started the project consultation. This is necessary to understand the client’s business, ideas, goals, and needs. The client’s website was low in visibility in SERPs resulting in decrease in website traffic. The client wanted us to work on the content creation and SEO audit of their website to improve overall ranking and website traffic. We also recommended competitor analysis along with an SEO audit.

Work Completed for the Client

The firarm gun industry needs carefully curated information to educate clients. The information should be relevant and original. We started working on the content creation. Our team performed a detailed SEO audit of the client’s website to find the gaps and weaknesses. We also did a competitive analysis of the client’s competitors in the industry to identify their SEO practices and create better content than its competitors. We not just created engaging and informative content but also optimized it for better search engine ranking.

Insights Gained

The client’s website lacked the relevant content and needed an overhaul. It needed to provide information related to firearms to the audience. Through SEO audit and competitive analysis, we were able to identify the problems in the existing content. Our professional content creation team ensured that the fresh content met the SEO guidelines and was fully optimized for search engines.

Project Impact

The content we created for the client's website had a significant impact in improving its look and ranking. In 9 months, with a spending of $3000, the client experienced a significant improvement in its web page rankings for 25000 keywords and increase in organic traffic to its website by 80,000 plus visitors a month. This ultimately lifted the website’s search engine rankings. The client was quite happy with the outcomes of our services.

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