Once the client decided to work with us, we discussed their needs, goals, and vision. We integrated the client’s ideas and vision into a website design that truly reflected their brand. We performed an SEO audit, competitive analysis. We found 114 terms with a volume between 10 and 40 a month, with an average CPC of $20. These are not large volume keywords because this is a very niche software, but this can be very lucrative, as we mentioned earlier. The majority of these terms were on pages 2-3. We knew from the beginning we probably wouldn’t see impressive traffic graphs for easy wins, but it would definitely boost their business if we could rank them for these.