The first thing we always do is perform an SEO audit to identify anything preventing their website from tanking. The good thing was that nothing on their site kept them from improving ranking in search engines. The only things their site was lacking were good links and quality content. After discussing, we partnered with the client for content creation and SEO project. Our team understood the client’s needs, goals, and expectations from the content. To kick off our keyword research, we searched for keywords that the client’s website can start to rank for but aren’t ranking at the top of the search engines in the client’s industry yet. Through this approach, we boost the website’s search engine rankings in the start to see quicker traffic wins. We found 76 potential targets, mostly bottom of page 1 through page 3, all with CPC between $0.60 and $2.50.