Chat with us, powered by LiveChat

9 Trends Disrupting Healthcare Marketing in 2018

Healthcare is an ever-changing industry, and so its marketing efforts must be, too. In today’s world of mass media and targeted ads, you have to work hard to keep up with the trends.

Wondering what healthcare marketing trends to expect in the new year?

Below, we’ve listed out nine trends sure to make their way into the healthcare marketing world this year. Pay attention if you want to beat out the competition and stay on top of your game.

1. Personalized Appeal

Nowadays, people want to feel like you’re talking directly to them.

Being able to segment down your market to people at specific stages in life and facing specific diseases or risks is going to be essential.

If people feel like they are being spoken to directly, they are more likely to listen up and relate to the message being delivered.

2. Influencers

The use of influencers is also increasing in popularity over recent years.

Influencers are figureheads whose platform is online or somewhere other than the typical Hollywood scene. People relate to them more and trust their opinion because they seem more down to earth.

Working with influencers to promote in the healthcare space is sure to be a big trend in the new year.

3. Responsive Website

Of course, your website also needs to be top notch.

Having an interactive and appealing website is key for appealing to today’s consumers.

Incorporate responsive, movable elements into your site will help keep your viewers’ attention and draw them in.

4. Social Media Marketing

Social media will continue to play a huge role in the online marketing world of today.

The use of Facebook, Instagram, and Twitter is on the rise year after year, and businesses of all kinds are capitalizing on these more informal platforms to get their message across to potential customers, clients, and patients.

Engaging with an audience through real-time images and messages ensures that they stay up to date with your current happenings.

5. Health Apps

More people than ever take advantage of app technology to bolster their health.

Fitness trackers, mobile health apps, and more will begin to figure into healthcare marketing plans this year.

In-app purchases and targeted ads based on logged health data are going to be majorly profitable.

6. Blogging

It’s no secret that sites with a blog draw in quite a bit more traffic than sites without a blog. Even the healthcare industry is incorporating blogging into their marketing plans now.

Using a blog to share informative, engaging content with your audience will not only increase your authority, it will greatly improve how you are perceived in the healthcare industry.

Keeping a solid, relatable blog is one of the top healthcare marketing trends coming up.

7. Quality Content

People are growing tired of being bombarded with annoying ads and fake news.

The trend that will arise this year is the importance of quality, rather than just quantity.

People want to see, read, and interact with content that has some thought behind it.

8. Live Video

Going live is more popular than ever, with social media platforms like Facebook and Instagram adding and improving these features over the past year.

Including a live video element into your healthcare marketing efforts will enable people to better connect with you.

Plus, you can recycle this content for years to come.

9. Online Chats

People now want their doctor or pharmacist just a moment’s notice away.

Being able to message or chat with a qualified healthcare professional not only wins trust but is convenient and helpful for the consumer.

Use live chats to help inform people and inspire purchases.

Want to Learn More About Healthcare Marketing Trends?

If you’re studying up on healthcare marketing trends, chances are you are in the healthcare industry and want to lead the way for successful marketing.

We are here to assist with social media management, search engine optimization, and web design.

If you have any questions, don’t hesitate to contact us today. We are happy to assist you and your healthcare marketing needs.

Contact Us

Need help with your next project? Contact us now to get started!

Read More

Help With Your Project

Need help with your next project? Get in touch with us to experience the difference!

Next Step Instruction to Contact Us

You are just a step away from getting closer to your goals.
Contact our local SEO agency in Charlotte by filling in the given form or calling us.
Our sales representative will get in touch within 24 hours and schedule your free consultation with one of our SEO experts.
You are set to walk on your road to success!