Here’s the thing: you sell cars and people need those. So getting online customers should be simple. We get it. However, if a potential customer heads over to Google and finds your competition before you in their search ranks. This is where SEO can come in to help your business out with attracting more buyers online.
We’ve put together a guide to help you understand how you can apply SEO to your website today. Keep reading to learn car dealer SEO tips that could help your business beat out the competition and make more money.
Pay Attention to Keywords
Although some may argue that keywords aren’t as useful as they were in the past, they are definitely still relevant and should be used accordingly. Be sure to use keywords that your customers are searching for when looking for car dealerships. You can do keyword research by using Google AdWords tool and other keyword planner tools.
Longtail Keywords
Longtail keywords are usually three to four-word phrases that are worded very specifically to what the searcher is looking for. This helps to identify exactly what a customer is looking for and websites that incorporate these phrases will rank higher than their competition.
For instance, “Toyota Camry” may not get you found as many times as “2018 blue Toyota Camry”. Often times your potential customers are heading to Google with their specific needs in mind. It’s important that you consider that audience and be visible in their searches.
Here are some ways you can add keywords to your car dealer SEO strategy:
- Website homepage
- Inventory page
- Other web pages
- Page titles
- Metatags
- Image descriptions
- URLs
- Content (blogs, etc.)
Local Audience
Since your business has a physical location, it is important to capture the local surrounding audience. You can do this by adding location-specific details in your keywords. For instance, consider tagging “Nissan Dealership Austin” instead of “Nissan Dealership”. You can also incorporate these descriptions in the sections from the list above to improve your car dealership SEO.
Improve On-Site SEO
There are often seemingly small issues that slip through the cracks that can cause a potential buyer to click off of your site just as quickly as they arrived. Your on-site SEO includes the technical aspects that determine how user-friendly your website is and its relevancy to the individual searching. Here are a few issues to check that could improve your car dealer SEO performance in this are:
- Slow load time: most sites miss out on users due to pages that take more than 3 seconds to load
- Easy-to-read titles: make sure your descriptions throughout the site are relevant and creative
- Optimizing navigation with links: use links to better assist visitors with getting around your site (be sure to always check for broken links)
Create Useful Content
Potential customers are more likely to find your site and become familiar with your business if you offer them more help. Content is the tool you use for that.
Prospects are constantly searching the internet for helpful and convenient information to assist with their buying journey. Marketing your business by creating meaningful content can better position your site to be exactly where consumers are searching. You can also add keywords to the content to improve visibility and reach.
Here are some forms of content that can enhance your car dealer SEO:
- Blogs
- Videos
- Infographics
- Product Reviews
- Ebooks and other Downloadables
- Podcasts
- Whitepapers
Need More Help Improving Your Car Dealer SEO?
We know getting SEO just right doesn’t happen overnight. However, it is beneficial for your business and should not be ignored. Don’t hesitate to contact us if you want to stop leaving money on the table and improve your car dealer SEO today!
