Use these 7 digital marketing strategies to buildand grow your construction business

The association between construction companies and digital marketing may not be one of the most popular. You don’t really see contractors strutting their stuff on social media, either. At first glance, it seems construction businesses, online marketing and social media platforms don’t have much in common.

However, if you look closer, you’ll find that many potential benefits can come out of such an unusual friendship. For both sides.

Construction company owners and managers tend to be more traditional. Their digital marketing strategies include a basic website and maybe a Facebook page. And that’s it. Digital marketing, on the other hand, seems to be focused on the now. And on keeping up with every trend and update out there.

So, how can they come together and ever find common ground?

Social media trends and digital marketing feed on both novelty and quality. At some point, there’s only so much you can do and say about fashion, clubs and parties, travel, and other social-media favorites. The door is always open for less-known potential trendsetters with good quality content.

Just look at the online popularity of tiny home builders, since we’re on the subject of construction.

So, if a construction company were willing to tap into the potential of social media, it could definitely make a splash with one-of-a-kind content.

Still, that’s a more extreme option. You don’t need to put “become a social media megastar” on your list of objectives for your construction company to get results. There are several business-growing goals you can aim for that are not too far off from the traditional route.

All you have to do is accept is that everything is now happening online and move on from there.

Construction companies need a good digital marketing plan to keep up with the times and trends and use popular online channels to draw in more business.

In this post, we’ll show you 7 marketing strategies guaranteed to reinforce your construction business’ reach, build its popularity, and help consolidate its profits.

The 7 best strategies to structure your construction company’s digital marketing plan around:

1.  Set clear goals: what do you expect from your digital marketing plan?

2. Start with the foundation: On and off-site optimization.

3. Build up: Local SEO.

4. Expand: Tap into content marketing.

5. Reach out: Engage potential customers on social media.

6. Go above and beyond: Give expert interviews.

7.  Enhance your chances: Use website promotion tools.

1. Set clear goals: what do you expect from your digital marketing plan?

To start off, every construction company digital marketing plan needs a little strategizing. What you want to obtain from your efforts will determine the structure of your digital marketing plan.

You need to define your goals and take them into account for each further step of your plan. Do you want to raise awareness, get your brand name out there? Do you want to attract more potential clients in a short amount of time? Your strategy needs to consider these goals, but also your budget.

Plus, how much time you’re willing to invest in your digital marketing plan.

It will take longer to establish you as a thought leader and get organic traffic than it will to attract short-term leads with a pay-per-click campaign.

Always ask yourself the big questions in the beginning to avoid asking yourself why too many times along the way.

2. Start with the foundation: On and off-site optimization.

Depending on your goals, budget and preferences, you have several options for your website. You can get a standard, static website, a [custom] one with all the bells and whistles or anything in between. The only option you don’t have is not having a website for your construction company.

Now, supposing you know that already, you’ll need to make sure that the website you do have is optimized.

The association between construction companies and digital marketing may not be one of the most popular. You don’t really see contractors strutting their stuff on social media, either. At first glance, it seems construction businesses, online marketing and social media platforms don’t have much in common.

However, if you look closer, you’ll find that many potential benefits can come out of such an unusual friendship. For both sides.

Construction company owners and managers tend to be more traditional. Their digital marketing strategiesinclude a basic website and maybe a Facebook page. And that’s it. Digital marketing, on the other hand, seems to be focused on the now.And on keeping up with every trend and update out there.

So, how can they come together and ever find common ground?

Social media trends and digital marketing feed on both novelty and quality. At some point, there’s only so much you can do and say about fashion, clubs and parties, travel and other social-media favorites. The door is always open for less-known potential trendsetters with good quality content.

Just look at the online popularity of tiny home builders, since we’re on the subject of construction.

So, if a construction company were willing to tap into the potential of social media, it could definitely make a splash with one-of-a-kind content.

Still, that’s a more extreme option. You don’t need to put “become a social media megastar” on your list of objectives for your construction company to get results. There are several business-growing goals you can aim for that are not too far off from the traditional route.

All you have to do is accept is that everything is now happening online and move on from there.

Construction companies need a good digital marketing plan to keep up with the times and trends and use popular online channels to draw in more business.

In this post, we’ll show you 7 marketing strategies guaranteed to reinforce your construction business’ reach, build its popularity and help consolidate its profits.

The 7 best strategies to structure your construction company’s digital marketing plan around:

1.     Set clear goals: what do you expect from your digital marketing plan?

2.     Start with the foundation: On and off-site optimization.

3.     Build up:Local SEO.

4.     Expand:Tap into content marketing.

5.     Reach out:Engage potential customers on social media.

6.     Go above and beyond:Give expert interviews.

7.     Enhance your chances: Use website promotion tools.

1. Set clear goals: what do you expect from your digital marketing plan?

To start off, every construction company digital marketing plan needs a little strategizing. What you want to obtain from your efforts will determine the structure of your digital marketing plan.

You need to define your goals and take them into account for each further step of your plan. Do you want to raise awareness, get your brand name out there? Do you want to attract more potential clients in a short amount of time? Your strategy needs to consider these goals, but also your budget.

Plus, how much time you’re willing to invest in your digital marketing plan.

It will take longer to establish you as a thought leader and get organic traffic than it will to attract short-term leads with a pay-per-click campaign.

Always ask yourself the big questions in the beginning to avoid asking yourself why too many times along the way.

2. Start with the foundation: On and off-site optimization.

Depending on your goals, budget and preferences, you have several options for your website. You can get a standard, static website, a [custom] one with all the bells and whistles or anything in between. The only option you don’t have is not having a website for your construction company.

Now, supposing you know that already, you’ll need to make sure that the website you do have is optimized.