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How to Not Lose Your Ranking When Redesigning Your Website

Welcome to modern Digital, in which technology and the Internet reign supreme. It seems as though every individual and every business is connected to a digital device these days.

The good news is that many businesses have learned to profit from this ever-expanding online marketplace. That’s why you keep up with the best digital marketing trends of today’s business practices. 

If you want to stay relevant in your industry, you know that search engine optimization (SEO) strategies are crucial. Your business deserves to make the most of the online consumer base. 

In order to do so, though, you know that your website needs to actually be found when a user searches for you. You might be wondering how SEO can work for your website when it’s undergoing a redesign.

Well, keep reading to make sure you keep your business at its top rank after your website redesign.

Start By Analyzing the SEO Success of Your Existing Website

Don’t forget that there are over 200 million active websites on the Internet at any given moment. In other words, it doesn’t matter what industry you’re in. You’re going to have some serious competition in the digital marketplace and in SEO rankings. 

You don’t want to lose any progress you’ve earned when it comes to your current site’s SEO rank. You’ve worked hard to establish your brand’s online presence. You deserve to maintain that status to as high of a degree as you can. 

Well, the good news is that a lot of your existing strategies are transferable during a website redesign. This is true, in particular, for the web pages that were already high-ranking on your site. 

Before you start your website redesign, make sure you take the time to analyze and measure the success of all your current site’s web pages. To help you, consider installing Google Analytics and Google Webmaster to your site before your redesign.

These metrics are useful in determining what factors of your site you should keep for enhancing its SEO. 

Sometimes, It’s a Better Idea To Leave It to Professionals

Are you already lost in the process? That’s understandable – there are a lot of ins and outs to navigate when it comes to the SEO and web design. Sometimes, it can be in your business’s best interests to leave this stuff to experts. 

The good news is that these professional SEO services are often able to handle both the behind-the-scenes stuff and the redesign itself. Consider hiring these professionals to kill two birds with one stone, so to speak.

They’ll provide you with a high-quality new website and maintain your site’s SEO rank to allow it to keep growing. 

Keep As Much of Your Website’s Original Architecture That You Can

One way to maintain your SEO rank is by being sustainable. You don’t have to throw everything away and start completely over. Your redesign should rely on at least some of your original site’s content and architecture. 

Perhaps you’re only redesigning your site’s aesthetics. If that’s the case, then you’re lucky enough to only mess with little to none of the site’s design.

Otherwise, just do your best to mess with the site’s layouts as little as possible. The architecture your original site used was part of its SEO rank. If you want to maintain that rank and allow it to grow more, don’t change too much of the nature of the site. 

Remember That SEO Ranking Considers User Experience, Too

Don’t forget that at the end of the day, the site’s architecture is only part of the ultimate SEO equation. You still have to consider SEO’s ultimate target – its human audience. 

When your site is under a redesign process, you need to make sure your current consumer base still has its needs addressed. They need to be able to contact you quickly and efficiently when your site is down. 

After all, statistics show that 70% of buying experiences depends on how the consumer feels he or she is being treated. Your business needs to take advantage of its website redesign to reach and connect with its currently loyal consumer audience. 

All you really need to do is leave a customized message on your site’s homepage explaining that it’s under redesign. As a responsible business owner, you know the value of social media to stay connected to your community and consumers.

Take this as another opportunity to publicize your business’s website’s redesign. Use your business’s social media and this customized homepage message to explain the purpose to the redesign. Leave your contact information, and make sure you continue to prioritize your customers’ overall experience. 

Maintaining that positive user experience can be daunting, but it’s necessary. This is yet another reason why it might be a good idea for your business to hire a professional SEO service.

It would be a shame to miss out on opportunities to maintain and grow the status of your business in the online marketplace. 

Find Expert SEO Professionals To Handle Your Website Redesign

At this point in the article, you should feel comfortable with choosing to redesign your website. After all, you deserve to take advantage of this online marketplace with every resource at your disposal. That means a website redesign is well worth your investment. 

Plus, you won’t have to worry about that website redesign when you make sure its SEO is maintained. There are plenty of safe practices to keep that SEO rank secure. Still, you have to make sure you to it properly. 

Well, that’s where we come into play. We’re here to help your business and its brand both thrive in the digital marketplace. That’s why we offer expert SEO, social media management, and website design (and redesign). 

Your business will only benefit from making the most of your website’s redesign. To ensure that the process is secure behind-the-scenes, let us handle the SEO for you.

We encourage you to check out our expert SEO services that we offer to start investing in your business’s present and future. 

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