89% of consumers decide to make a purchase after reading content that shows the value of your brand. But to convert readers into customers, you need high-quality blog posts.
If you’re not a writer but you want good content, consider hiring a blog writing service. Be aware, though, that one of the first questions they’ll ask is what kind of content you want them to write for you.
But with so many content styles out there, how do you know which format is the best for your business?
Check out this guide to the 7 best content formats for boosting sales and engagement. Once you’re finished reading, you’ll feel confident when ordering from an article writing service. Let’s get started with #1: the video content format.
1. Videos
Millennials love video content and, according to Google, 40% of them think video content is a reliable source of information. That means video content can help improve your brand’s authority in your niche.
Most commonly, video content will come in the form of:
- Vlogs
- Explainer videos
- Video courses
If your goal is to improve revenues through content marketing, join the 88% of marketers who think videos offer a high ROI. To see high returns, though, make sure your videos are filmed with high-quality equipment and feature original information.
2. Email Content
Email content is valuable for companies looking to improve their marketing efforts. Newsletters and other types of email content have the potential to generate a 3800% ROI.
Not to mention there are almost 5.6 billion active email accounts. That’s a massive market and one you can take advantage of virtually for free.
Google, Facebook, and other social media platforms still can’t compete with email conversion rates. This is especially true for personalized emails, which convert 6 times more sales than emails that aren’t personalized at all.
3. Long-Form Content
Over 2,000 words and sometimes up to 20,000 words, these highly informative articles can offer an extremely in-depth look at a topic you or your business is an expert on. Like video content, long-form articles increase your brand authority.
Long-form content takes many iterations. Here are just a few of them:
- Whitepapers
- Ultimate guides
- eBooks
Don’t have expertise on the subject you intend to write about? Make sure you do the research or hire someone to do it for you because long-form articles can drive a lot of traffic to your blog. In fact, the 10 most engaging articles on Facebook included long-form content ranging from 2,000 to 10,000 words in length.
4. Case studies
Case studies can help you convert one-time readers into lifelong clients. Why? Because case studies are real-world accounts of people using and loving your products or services.
Social proof is one of the biggest selling points in the digital world. And the best kinds of social proof feature experts and influencers whose opinions your audience cares about.
Don’t forget to include how people can benefit from your product or services. For consumers, ideal benefits are those that save them time, money, and/or cut down on their troubles.
If you want to create content that will stay relevant and keep converting clients for years to come, case studies are indefinitely valuable.
5. Blogs
Blog posts are probably the most popular content formats online. But they aren’t just common, they’re also responsible for B2B marketers getting 67% more leads than businesses that don’t blog.
Blog articles come in many shapes and sizes, including:
- How-to articles
- Reviews
- Lists and checklists
The web is oversaturated with content so make sure yours is searchable with search engine optimization (SEO). SEO blogs can help you connect with better quality leads than direct mail or print advertising. In fact, leads you find through your SEO blogs have a 14.6% conversion rate versus only 1.7% conversions with other forms of advertising.
6. Infographics
Combining visuals with statistics or other objective information, infographics are an enticing way to share knowledge with your audience. Infographics can be used to explain complicated topics or provide statistics that show the value of your brand.
65% of the world’s population is made up of visual learners. It’s no wonder then that infographics are some of the most shared content formats in the digital world.
If your goal is to improve traffic, infographics can help you see 12% more traffic than competitors who don’t use them.
7. Interactive Content
Interactive content is content that changes based on the individual needs of the reader. This emerging format is quickly becoming one of the most talked about marketing strategies of 2019.
If you want complete control over your buyer’s journey, join the 53% of digital marketers who are using interactive content to do so.
Interactive content includes:
- Videos, images, and infographics
- Captions, titles, and subheadings
- Quizzes and polls
An interactive format is the content of the future so make sure you get on board before it starts to replace other content styles.
A Blog Writing Service for Businesses
By now, you should be an expert on the kinds of content you can get from a blog writing service. Each has its own benefits but any content marketing strategy should include a mix of content formats for every screen and device.
The internet is overrun these days with companies promising you results from the content they write for you. But with all this noise, how are you to choose?
North Lake Digital offers a blog writing service for online businesses. Register with us today to discover our content writing prices. Or get in touch for more information about what we can do for your online brand.
