According to Statista’s research, eCommerce businesses were projected to hit $669 billion dollars in revenue in 2018 alone.
Are you tapping into the money pot?
While online stores are a lucrative entrepreneurial venture, there’s a lot of competition. That’s why quality eCommerce content counts. Discover how you can beef up your SEO and your audience with the right content strategy.
5 Tips for Killer eCommerce Content
From the starting gate to execution, here are 5 ways to nail your eCommerce content and create blogs your target audience actually wants to read.
1. Align Your Selling Point with Your Content’s Focus
What is the relationship between the product (or products) you’re selling and your content’s message? While your blogs should try not to sound like a hard sales pitch, it’s important to connect your content with your main objective: to sell products.
Make sure the connection is logical and seamless. Your call-to-action should never feel like a stretch from your overall message. Make the relationship a natural.
Your readers will be more likely to convert if they feel your product makes sense as a solution to whatever your topic addresses.
2. Research What’s Trending in Your Industry
Not sure where to begin? Start by looking into what’s trending in your industry. This is where keywords come into play. When you focus your topics on trending search terms relevant to what you offer, you increase the odds of not only getting traffic, but getting the right traffic.
3. Use Trial and Error and Connect with Your Audience
Just like any relationship, learning what your target audience likes and dislikes takes exploration and interaction. Don’t be afraid to do a little “trial and error” with your content.
Try talking about what’s trending and provide insights you feel they would find valuable. Beyond that, listen to their reaction. As you syndicate your content, pay attention to comments and feedback, or even lack thereof.
Both can be very insightful.
4. Know the Competition and Leverage Your Creativity
Don’t forget about your competition. Take time to see what they’re doing and whether or not it’s working. You always want to remain one step ahead.
Identify what they do well and what they don’t, then get creative. Imitation may be the sincerest form of flattery, but reruns get old. Your audience will be drawn to new, intriguing content that grabs their attention, not something they’ve read and seen before.
Take what you learn and make it your own.
5. Don’t Be Afraid to Shake Things Up
It’s always a great feeling when your content strategy is working, but don’t get complacent. Be bold and constantly try to push the envelope with new ideas.
The same thing over and over again gets old. You want to keep your audience interested and eager to see what kind of content you’ll produce next.
Need Help Drawing Traffic to Your Online Store?
Having stellar eCommerce content is great, but for it to sell, you also need people to see it. While SEO blogs can go a long way in helping you creep up in the search engine page rankings, it pays to go the extra mile.
Learn how you can combine your eCommerce content with other results-driven SEO strategies to help get your content in front of the eyes of your target audience.
Contact us to discuss your business goals and how we can help you reach them.
