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The Top YouTube Tools for Optimizing Your Videos

YouTube’s popularity continues to grow, and it’s predicted to take over 80% of internet traffic by 2020. If you’re a business struggling to get more customers, video marketing on YouTube is a powerful marketing strategy.

There are a lot of YouTube tools out there that you can use to achieve success and social media management capabilities. Some are better than others. To help you get the efficiency you need, here is a list of some of the best tools you can rely on:

TubeBuddy Chrome Extension

This extension tool for the Google Chrome helps your business become more productive through video SEO, data and research, and bulk video processing. You need to sign up for a TubeBuddy account before you install the extension.

The tool has the tag explorer feature, which helps you find quality keywords. You see the top short-tail and long-tail keywords. It even lets you see the keyword’s score based on how much it’s searched for and how many other videos used the tags.

TubeBuddy the suggested tags tool, which returns results based on your video’s tags. It suggests more tags to help optimize your video. Each tag has its own score chart which shows its difficulty ranking. It’s perfect if you want to use YouTube as your primary social media platform.

The vidIQ Chrome Extension

With YouTube becoming the top social media platform in terms of reach, it’s important to get a good grasp at its metrics. The vidIQ extension has a lot of similar features as TubeBuddy, but their main focus is insights. It has a checklist and scoring system that help you optimize your video based on different criteria.

You get all these features as soon as you sign up and install this tool. Aside from the scorecard and checklist, it provides real-time insight into your videos. You’ll see metrics like social engagement, video tags, referrers, and more that you wouldn’t get in your run-of-the-mill YouTube tools.

Tubular Labs Free YouTube Dashboard

Originally made for YouTube creators, this tool gives a lot of interesting insights but not a lot of features for marketing. The information it gives isn’t available to TubeBuddy and vidIQ, which sets it apart from them.

This YouTube Dashboard allows you to check on your audience and see who engages your videos the most. You can use this to see the things they’re interested in and build a relationship based on that information.

You can see what your audience likes through its YouTube Session Insights feature. It shows you some useful metrics like:

  • Engagement level
  • Subscriber base
  • Audience Overlap

With more than half of social video views taking place on YouTube, knowing what your audience wants has an impact your business success.

Get Help with YouTube Tools Today!

With social media giving positive effects to businesses, it’s not hard to see how YouTube can help your business get more interactions.

There are a lot of tools out there that can help you optimize your videos more. If you want to get the most out of your social media campaigns, we encourage you to contact us today. We can help you manage your social media presence and more.

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