75% of people do not click past the first page of results when searching online.
How do you get your business onto that exclusive list? The best of all the dental marketing ideas out there is SEO marketing.
Not sure how to use SEO? Read on and find out!
What is SEO Marketing?
Before we can get down into the reasons SEO marketing outranks all other dental marketing ideas, let’s make sure we’re on the same page.
You may be asking yourself, “What is this SEO?” Well SEO, or search engine optimization, is how your business gets onto the first page of search results.
This is done through the strategical use of keywords throughout your website. It’s also informed by the number of quality links that direct audience members to your website.
Now, why is this the best method of marketing your dental business? Keep reading to find out!
Why SEO beats all other dental marketing ideas
1. It Still Works
The techniques used to improve SEO strategy are still a success. This is so even as search engines continue to have their algorithms updated.
These techniques will continue to work. As long as search engines exist, SEO marketing will continue to be the best method for growing your business.
2. Cost-Efficient
Using SEO is very cost-effective. Other forms of marketing like pay-per-click, email marketing, or social media are awesome. But they still don’t have as good of an ROI as SEO marketing.
Although pay-per-click can drive more revenue and social media remains more important for your business’ image, the very foundation of your online presence is found in organic SEO.
3. Market Share
80-90% of consumers check reviews of online products or services before making a purchase. Those numbers are only expected to increase.
Without SEO, your potential customers will have a very difficult time finding your business over your competitors. This could cause you to lose a lot of business that you would otherwise be getting.
4. Not Having a Content Profile is Damaging
Search engines are continually changing to add more features to how they evaluate websites. Social media wasn’t a big thing before, but now, search engines are basing rankings off of social media indicators.
Not having social media and an online presence is damaging to your business, putting it lower in the search engine results. Make sure your profile spreads out over a few months and years to get the most of your social media integration.
5. Mobile Take-Over
More and more people are taking advantage of their mobile devices. In fact, we have already seen the traditional desktop traffic surpassed by mobile traffic!
This explosion has just given you even more techniques to help your company shine!
6. Competition
Think about your competitors. They are going to be doing everything they can to take your potential customers, right? That includes SEO marketing.
So if your competition is utilizing SEO marketing and all its wonders, why wouldn’t you?
Conclusion
SEO is one of the top digital marketing ideas that will help to grow your dental practice.
Still not quite sure where to start? We’re here to help. Simply let us know what you’re looking for and we will help your business soar!
Or maybe you’ve decided it’s best for the professionals to handle marketing your business so you can get to your patients.Let us know what you are looking for, and we will help your business soar!
