How to Create a Successful Video Marketing Campaign
Lights, camera, call to action! Marketing videos are effective ways to boost your brand’s awareness and enhance business sales. What goes into the making of an effective marketing video? Take the proper steps to create a video that resonates with your target demographic and leads to higher sales. We’ve outlined why videos need to be part […]
7 Steps to Define Your Unique Brand Voice
Presenting your brand consistently can help you boost revenue by 23%. Are you missing out on potential profits become of an inconsistent message? Defining your brand voice creates that consistency across social media, marketing campaigns, customer interactions, and all other communications. But you need a clear idea of how to represent your company first. What […]
How to Build a Landing Page that Sells
Companies that have long landing pages generate up to 220% more leads compared to those with lower landing pages. However, even with all the assurance that landing pages can spearhead growth, almost 20% of business don’t have an effective strategy for testing landing pages. Crafting a high converting landing page might not be rocket science, […]
11 Sizzling Marketing Ideas for Summer
The warm weather is here and that means barbeques, beaches, and bathing suits! In fact, AAA states, “100 million American’s or 4 in 10 U.S. adults” intend to travel with family this year and road trips are a top choice. What better time to ignite your company’s marketing strategy and explore ideas for sales? Summer […]
9 Clever and Effective Car Dealership Marketing Ideas
Americans love their cars. Indeed, 8.5 million of them were sold in the first half of 2018 alone. You’d think selling them would be easy. Alas, that isn’t always the case. In difficult economic times, customers can be difficult to please, wary of being misled, and generally reluctant to part with their hard-earned cash. Car dealerships […]
White Hat SEO: The Ethical Guide to Improving Your Website Ranking
There are more than 30 million small businesses in the United States. So for you as a small business owner, this means one thing: lots of competition. One of your main goals should be figuring out how to outdo your competition. But this can be easier said than done. A great idea, however, is to […]
How to Start and Grow a Successful Remarketing Ad Campaign
Did you know only 3% of e-commerce customers purchase on their first visit? Think about the last time you looked at a product on Amazon but decided not to buy it. You probably saw that product pop up when you were scrolling through Instagram or Facebook right? That’s remarketing. You may think that showing people […]
The 7 Best Content Formats to Get from a Blog Writing Service
89% of consumers decide to make a purchase after reading content that shows the value of your brand. But to convert readers into customers, you need high-quality blog posts. If you’re not a writer but you want good content, consider hiring a blog writing service. Be aware, though, that one of the first questions they’ll […]
Ad Upgrade: Try Using Free Stock Photography from these Sites
Did you know that if your website content includes images, you can average around 94 percent more views than your competitors? And, that 60 percent of internet users are more likely to consider local search results that include images? Clearly, images can be a very powerful tool for your businesses. But, the question is, where […]
How to Create a Killer YouTube Marketing Strategy
Marketing on YouTube is a different beast altogether. Sure, your company has videos, but no one clicks on YouTube to watch an advertisement. Developing a YouTube marketing strategy requires a keen eye and creative approach. You’ll be developing content that addresses your brand and it’s products in a completely new way. Again, no one is going […]